Author: fixmypage

Categories
Traffic, UX

Matthew Cookson

e-commerce campaign for Matthew Cookson
Subko& co client offer

MATTHEW COOKSON

Building an online presence for a luxury footwear brand

CHALLENGE

Matthew Cookson is an English brand of hand-made luxury shoes operating in France. How to show the benefits of quality craft shoes in the world of fast fashion?

Traffic
Google Ads
Facebook Ads
Google Analytics set-up
Design
Creatives
Performance Banners

Matthew Cookson shoes
Subko&co client summer sale campaign

SOLUTION

Knowing the French market inside out and being crafters ourselves, we know how to support a brand that caters to demanding clients with a more sophisticated taste in fashion.

Subko&co client winter sale campaign

Over the years we have been supporting Matthew Cookson with our brand building expertise and the technological stack that allows us to run effective performance campaigns.

The online shop noticed more orders than in previous year.

Subko&co client brown and blue loafers in product campaign

EFFECTS

In 2021 we saw the total session number grow by 30%, in comparison with 2020. Users were spending 14% more time on the website. But what we can really be proud of is that the online boutique recorded 2.5 times more orders than the year before.

Categories
Design

Enterprise Investors

Warsaw bridge view
Business landscape of a city

ENTERPRISE INVESTORS

Maintaining consistent and elegant visual communication for a private equity firm

CHALLENGE

Elegant and trustworthy communication is essential when it comes to organisations working within the financial sector.

Design
New website
Creatives

6 languages
mobile first

Subko&co client landing page desktop version
Subko&co client landing page mobile version

SOLUTION

Enterprise Investors is one of our long-term clients. They have trusted us with designing and building their website and landing pages, as well as creating numerous digital publications over the course of several years.

Subko&co client landing page detail showing the business landscape
Subko&co client online publication layout

EFFECTS

The new website layout we designed has increased the number of sessions by 25% and page views by 40%, thanks to its modern appearance, compliant with the best UX practises. Knowing the importance of mobile traffic, we put an extra effort into designing a mobile version of the website, making sure it looks great in each of its 6 language versions.

Categories
Strategy Traffic, UX

Auchan E‑commerce

the e-comerce campaign for Auchan
Subko&co client home delivery campaign

AUCHAN

Introducing a large supermarket chain into the world of e‑commerce

CHALLENGE

The past years have brought a rapid switch from offline to online in retail. Catching up with the changes and quickly building trust for online grocery shopping was a matter of staying afloat for large retailers.

Strategy
E-commerce strategy
Traffic
Google Ads
Facebook Ads
Programmatic
Offline
Google Analytics
Design
Creatives
Performance banners
UX
Consulting

SOLUTION

Hand in hand with our client, we built a new communication strategy for Auchan, focused on the benefits of their delivery service and online shopping.

the e-commerce campaign for Auchan
the e-commerce campaign for Auchan

We designed and managed their new online and offline presence, starting from the first online services like click-and-collect, to full-blown e‑commerce.

Subko&co client online shop logo
the e-commerce campaign for Auchan

We are responsible for preparing and executing the brand’s performance strategy. This included launching extensive Google Shopping campaigns with a dedicated Brand CSS, Performance Max campaigns and creating custom attribution models. Last but not least, we shared our expertise in the fields of UX, CRM and web analytics with Auchan.

multiple creatives
for the e‑commerce
launch campaign

Subko&co client home delivery campaign
Subko&co client banner with shopping basket as a part of home delivery campaign in Katowice
Subko&co client banner as a part of home delivery campaign
Subko&co client banner as a part of mobile home delivery campaign in Kraków

simple visuals
clear message
optimised
performance campaigns

Subko&co client social media communication as part of home delivery campaign in Poznań

EFFECTS

The project is growing dynamically month by month, onboarding masses of new Polish customers onto e‑commerce shopping and marking a new chapter in the business model of Auchan in their almost 30‑years presence in Poland.

Example of Subko&co client outdoor campaign on the underground passage in Poznań
Example of Subko&co client outdoor campaign outdoor campaign on a bus stop in Katowice
Categories
Design

Le Rustique

the influencer campaign for subko & co clients
Subko&co client campaign

LE RUSTIQUE

Teaching new audiences using influencer marketing

CHALLENGE

How to reach new audiences and place a popular cheese brand in a fun and creative context?

Strategy
Media presence in Germany
Influencers Strategy
Traffic
Google Ads
Youtube Ads
Influencers Campaigns
Design
Creatives
Landing page
Performance Banners

we don’t
get bored
with cheese

Subko&co client banner as a part of influencer campaign
Subko&co client banner as a part of influencer campaign

SOLUTION

We trust influencers more than we trust ads, that’s why influencer marketing is so effective. Seeing someone we know and follow using a product places the brand in a familiar and liked context.

Subko&co client, banner as a part of influencer campaign
Subko&co client banner as a influencer campaign
Subko&co client banner as a influencer campaign
Subko&co client banner as a influencer campaign

That’s why Le Rustique asked us to run several editions of their annual influencer campaign in the German market. Over the course of three years we cooperated with twelve influencers, creating interesting and engaging content that we then backed up with an effective performance campaign.

Subko&co client banner as a campaign on a German market

1 mln
in organic
reach

EFFECTS

Since the beginning of our cooperation with the brand, a well-thought-out influencer marketing strategy has helped us to build almost 1 mln in organic reach. We have also improved the effectiveness of our campaigns by 30% in the last year in comparison with the previous year.

Subko&co client banner as a influencer campaign
Categories
Design Content

Gula

subko & co client campaign
Subko&co client banner as a part of product campaign

GULA

Refreshing an organic food producer’s visual identity

CHALLENGE

Great, organic food needs to be shown in a way that makes people peckish.

Design
Website design
Creatives
Performance banners
Content
Photo shooting

Subko&co client banner as a part of product campaign

SOLUTION

We are nuts. We are absolutely crazy about quality food, and we know exactly what clients expect when they shop for organic nuts, seeds and dried fruits.

Subko&co client banner as a part of product campaign
Subko&co client banner as a part of product campaign

That’s why we did a creative photoshoot for Gula’s products. The final outcome was part of a larger visual identity refresh that gave the brand a new vibe – young, fun and colourful.

Subko&co client banner as a part of product campaign
Subko&co client banner as a part of product campaign
Subko&co client banner as a part of product campaign

EFFECTS

We provided our client with premium content for their new website and social media channels.

Categories
Content

Pewni dobrego

the YouTube campaign for Auchan
Pewni Dobrego brand ambassador, Jola Kleser

AUCHAN

Establishing a brand presence on YouTube

CHALLENGE

YouTube was a channel where our client – Auchan – aspired to have more presence. We were asked to create and execute a strategy for this channel.

Strategy
YouTube Channel Strategy
Design
Creatives
Landing Page
Content
Video production

Pewni Dobrego logo

SOLUTION

We created a narrative, a content structure and a concept of a YouTube cooking series. We held an audition and chose the host: Jola Kleser, a well-liked TV personality and a finalist of the Polish edition of Master Chef.

Pewni Dobrego logo
Pewni Dobrego campaign
Pewni Dobrego brand ambassador, Jola Kleser
Freehand styled visual identity of Pewni Dobrego campaign

A family woman, charming and full of motherly warmth, she became the face of our successful series of cooking videos, giving the followers ideas and inspiration on how to use Auchan’s products creatively.

simple
tasty
and fun

EFFECTS

To date we have produced more than 50 episodes of the series, doubling the number of subscribers. As a result, Auchan has gained a YouTube Partner status.

Pewni Dobrego social media communication
Pewni Dobrego backstage
Categories
Strategy Content

Westfield

a video for Westfield
Westfield loyalty program campaign

UNIBAIL-RODAMCO-WESTFIELD

Explaining the perks of a loyalty program to a shopping mall customers

CHALLENGE

A cashback app is a good way to retain a customer.
But convincing them to install and use the app is a different kettle of fish. Especially when the financial mechanics of the loyalty program are the first of their kind in the Polish market.

Strategy
Campaign idea
Design
Landing Page
Content
Video production

3 galleries
3 landing pages
3 videos

Galeria Mokotów, Westfield Arkadia and Wroclavia shopping centres logos
Loyalty program landing pages of Galeria Mokotów, Westfield Arkadia and Wroclawia shopping centres

SOLUTION

A picture is worth a thousand words and a video is worth a thousand pictures. That’s why we created a stylish video ad and a landing page, inviting the audience to join the world of Westfield – full of fashion, fun and benefits for loyal customers. Subsequently, we adapted the existing campaign to match the communication of other shopping malls that Unibail Rodamco Westfield manages in Poland.

Galeria Mokotów cashback mobile app
Wroclavia cashback mobile app
Westfields Arkadia cashback mobile app

EFFECTS

The client was provided with comprehensive communication support that considerably improved the reception and raised awareness of the product.

Categories
Strategy Design Content

Auchan Bóbr Julek

the global campaign for Auchan - beaver Julek and a boy
the global campaign for Auchan - beaver Julek and a boy

AUCHAN

Adapting the global holiday charity campaign to the Polish market

CHALLENGE

His name is Julio and he is a beaver plushie who helps raise funds to support children in need. How to turn Julio into Julek, make the Polish customers love him and improve Auchan’s image in Poland?

Strategy
Campaign idea for Poland
Traffic
Google Ads
Facebook Ads
Youtube Ads
Design
Creatives
Photo Shooting
Content
Audio production

SOLUTION

One-toothed Julek the Beaver was all over the place just before Christmas. Customers could see him on TV, hear him on the radio and meet him on social media and in-store. We launched a multi-channel campaign consisting of a TV ad, a short story about Julek’s adventures published as an audiobook, a photo shoot, a series of creatives and a performance campaign.

https://www.youtube.com/watch?v=RkkZyR9GVkg

Together with his new friend, a boy with a missing tooth, the cute brand hero raised awareness about Auchan’s charity campaign meant to raise funds for a Polish NGO helping children in a difficult situation.

the global campaign for Auchan - beaver Julek and a boy
the global campaign for Auchan - beaver Julek and a boy

We launched a multi-channel campaign consisting of a TV ad, a short story about Julek’s adventures published as an audiobook, a photo shoot, a series of creatives and a performance campaign.

the global campaign for Auchan - beaver Julek and a boy
the global campaign for Auchan - beaver Julek and a boy

EFFECTS

An extensive reach built in social media over the holiday season and established awareness of Auchan’s CRM engagement.

the global campaign for Auchan - beaver Julek and a boy
the global campaign for Auchan - beaver Julek and a boy

extensive
social media
reach

established
awareness

the global campaign for Auchan - beaver Julek and a boy
Outdoor Julio the Beaver campaign
Categories
Strategy Traffic, UX

Pierre Fabre

a banner for one of subko & co clients
french dermocosmetics Pierre Fabre

PIERRE FABRE

Introducing the French dermocosmetics brand to Polish customers

CHALLENGE

Pierre Fabre launched their first e-commerce shop in Korea, but the project that worked well in the Korean market had to be adjusted to Polish customers’ preferences.

Strategy
E-commerce strategy
Traffic
Google Ads
Facebook Ads
Programmatic
Offline
Google Analytics
UX
Consulting

french dermocosmetics Pierre Fabre
french dermocosmetics Pierre Fabre
french dermocosmetics Pierre Fabre
french dermocosmetics Pierre Fabre

SOLUTION

We thoroughly analysed the Polish e-commerce beauty market and listed 77 UX recommendations for the new Pierre Fabre DermoCosme Shop. We prepared a launch campaign, complete with a versatile performance strategy and retention system.

french dermocosmetics Pierre Fabre
Subko&co client, Pierre Fabre product campaign of Elancyl Slim Design line
Subko&co client, Pierre Fabre Dermo-Cosme Shop redesigned landing page

Subko&co client, Pierre Fabre product campaign banner of Elancyl Slim Design line

We used affiliation and performance tools as well as newsletters and landing pages to create a funnel, leading customers straight to the purchase.

french dermocosmetics Pierre Fabre

Our campaigns have built a high level of trust with customers, driven a high number of direct traffic and increased the number of returning customers.

french dermocosmetics Pierre Fabre

We have managed to achieve a high ROAS through regular optimisation and AB tests performed on our campaigns.

Mother's Day by Pierre Fabre landing page

EFFECTS

We have equipped Pierre Fabre with a comprehensive marketing package that enabled them to effectively test the Polish market. We have also managed to achievemore than 450% ROAS on our search and shopping campaigns.

french dermocosmetics Pierre Fabre
Categories
Traffic, UX

Ala

a PR campaign for one of subko & co clients
Ala e-commerce campaign

ALA

Helping new natural beauty brand thrive

CHALLENGE

Ala Natural Beauty is a skincare brand launched by a Polish supermodel Kasia Struss. The newly-launched brand needed a marketing partner who would kick off their online presence.

Traffic
Google Ads
Facebook Ads
Google Analytics set-up

Ala e-commerce campaign
Ala e-commerce campaign
Ala's summer set campaign

SOLUTION

We provided Ala Natural Beauty with a set of performance services necessary to launch the brand’s online shop. We created a “minimum viable service” package for a digital kick-off – enough to give the brand a push, but within the budget of a startup. We set up all analytical tools and launched the first campaigns, raising brand awareness and supporting sales.

Ala's summer set campaign

EFFECTS

We brought the first traffic and conversions to the website, helped the brand to kick off their organic presence enabling the brand to launch its first influencer campaigns.

Ala's summer set campaign