Four people in the middle of Le Rustique, Subko&co client, cheese feast

LE RUSTIQUE

Teaching new audiences using influencer marketing

CHALLENGE

How to reach new audiences and place a popular cheese brand in a fun and creative context?

Strategy
Media presence in Germany
Influencers Strategy
Traffic
Google Ads
Youtube Ads
Influencers Campaigns
Design
Creatives
Landing page
Performance Banners

we don’t
get bored
with cheese

Le Rustique, Subko&co client, cheese on a rustic-style table being a part of influencer campaign
Le Rustique, Subko&co client, cheese serving suggestion on a crispy bread with tomatoes being a part of influencer campaign

SOLUTION

We trust influencers more than we trust ads, that’s why influencer marketing is so effective. Seeing someone we know and follow using a product places the brand in a familiar and liked context.

Le Rustique, Subko&co client, three types of cheese on a wooden board surrounded by beverages, cripsy potatoes and figs as a part of influencer campaign
Le Rustique, Subko&co client, cheese campaign showing the idea of how you can use camembert in the kitchen
Le Rustique, Subko&co client, cheese campaign showing the idea of how you can use camembert in the kitchen
Le Rustique, Subko&co client, cheese
accompanied by tasty treats and beverages on a rustic-style table

That’s why Le Rustique asked us to run several editions of their annual influencer campaign in the German market. Over the course of three years we cooperated with twelve influencers, creating interesting and engaging content that we then backed up with an effective performance campaign.

Le Rustique banners being a part of online campaigns on the German market

1 mln
in organic
reach

EFFECTS

Since the beginning of our cooperation with the brand, a well-thought-out influencer marketing strategy has helped us to build almost 1 mln in organic reach. We have also improved the effectiveness of our campaigns by 30% in the last year in comparison with the previous year.

Le Rustique, Subko&co client, melted cheese serving idea with potatoes and beverages