How to reach new audiences and place a popular cheese brand in a fun and creative context?
Media presence in Germany
We trust influencers more than we trust ads, that’s why influencer marketing is so effective. Seeing someone we know and follow using a product places the brand in a familiar and liked context.
That’s why Le Rustique asked us to run several editions of their annual influencer campaign in the German market. Over the course of three years we cooperated with twelve influencers, creating interesting and engaging content that we then backed up with an effective performance campaign.
Since the beginning of our cooperation with the brand, a well-thought-out influencer marketing strategy has helped us to build almost 1 mln in organic reach. We have also improved the effectiveness of our campaigns by 30% in the last year in comparison with the previous year.