A boy with a missing tooth cuddling Julio the Beaver

AUCHAN

Adapting the global holiday charity campaign to the Polish market

CHALLENGE

His name is Julio and he is a beaver plushie who helps raise funds to support children in need. How to turn Julio into Julek, make the Polish customers love him and improve Auchan’s image in Poland?

Strategy
Campaign idea for Poland
Traffic
Google Ads
Facebook Ads
Youtube Ads
Design
Creatives
Photo Shooting
Content
Audio production

SOLUTION

One-toothed Julek the Beaver was all over the place just before Christmas. Customers could see him on TV, hear him on the radio and meet him on social media and in-store. We launched a multi-channel campaign consisting of a TV ad, a short story about Julek’s adventures published as an audiobook, a photo shoot, a series of creatives and a performance campaign.

Together with his new friend, a boy with a missing tooth, the cute brand hero raised awareness about Auchan’s charity campaign meant to raise funds for a Polish NGO helping children in a difficult situation.

A boy with a missing tooth cuddling Julio the Beaver on a indoor campaign poster
Julio the Beaver mobile colouring book for the youngest

We launched a multi-channel campaign consisting of a TV ad, a short story about Julek’s adventures published as an audiobook, a photo shoot, a series of creatives and a performance campaign.

Julio the Beaver fairy tales cover page
Landing page of Julio the Beaver campaign

EFFECTS

An extensive reach built in social media over the holiday season and established awareness of Auchan’s CRM engagement.

Julio the Beaver leaflet
Julio the Beaver in a decorative box as a part od campaign photoshoot

extensive
social media
reach

established
awareness

A boy cuddling Julio the Beaver as a part od campaign photoshoot
Outdoor Julio the Beaver campaign
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