AUCHAN
CHALLENGE
His name is Julio and he is a beaver plushie who helps raise funds to support children in need. How to turn Julio into Julek, make the Polish customers love him and improve Auchan’s image in Poland?
Strategy
Campaign idea for Poland
Traffic
Google Ads
Facebook Ads
Youtube Ads
Design
Creatives
Photo Shooting
Content
Audio production
SOLUTION
One-toothed Julek the Beaver was all over the place just before Christmas. Customers could see him on TV, hear him on the radio and meet him on social media and in-store. We launched a multi-channel campaign consisting of a TV ad, a short story about Julek’s adventures published as an audiobook, a photo shoot, a series of creatives and a performance campaign.
Together with his new friend, a boy with a missing tooth, the cute brand hero raised awareness about Auchan’s charity campaign meant to raise funds for a Polish NGO helping children in a difficult situation.
We launched a multi-channel campaign consisting of a TV ad, a short story about Julek’s adventures published as an audiobook, a photo shoot, a series of creatives and a performance campaign.
EFFECTS
An extensive reach built in social media over the holiday season and established awareness of Auchan’s CRM engagement.
