Pewni Dobrego brand ambassador, Jola Kleser, holding a plate with salad made of Pewni Dobrego products

AUCHAN

Establishing a brand presence on YouTube

CHALLENGE

YouTube was a channel where our client – Auchan – aspired to have more presence. We were asked to create and execute a strategy for this channel.

Strategy
YouTube Channel Strategy
Design
Creatives
Landing Page
Content
Video production

Pewni Dobrego logo

SOLUTION

We created a narrative, a content structure and a concept of a YouTube cooking series. We held an audition and chose the host: Jola Kleser, a well-liked TV personality and a finalist of the Polish edition of Master Chef.

Pewni Dobrego logo
Meal suggestion made of Pewni Dobrego products
Jola Kleser with a cup of coffee and tasty snacks
Freehand styled visual identity of Pewni Dobrego campaign

A family woman, charming and full of motherly warmth, she became the face of our successful series of cooking videos, giving the followers ideas and inspiration on how to use Auchan’s products creatively.

simple
tasty
and fun

EFFECTS

To date we have produced more than 50 episodes of the series, doubling the number of subscribers. As a result, Auchan has gained a YouTube Partner status.

Pewni Dobrego social media communication accompanied by video recipe
How the video recipes are made -Pewni Dobrego backstage
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