YouTube was a channel where our client – Auchan – aspired to have more presence. We were asked to create and execute a strategy for this channel.
YouTube Channel Strategy
We created a narrative, a content structure and a concept of a YouTube cooking series. We held an audition and chose the host: Jola Kleser, a well-liked TV personality and a finalist of the Polish edition of Master Chef.
A family woman, charming and full of motherly warmth, she became the face of our successful series of cooking videos, giving the followers ideas and inspiration on how to use Auchan’s products creatively.
To date we have produced more than 50 episodes of the series, doubling the number of subscribers. As a result, Auchan has gained a YouTube Partner status.