Wide range of Pierre Fabre cosmetics surrounded by colourful flowers

PIERRE FABRE

Introducing the French dermocosmetics brand to Polish customers

CHALLENGE

Pierre Fabre launched their first e-commerce shop in Korea, but the project that worked well in the Korean market had to be adjusted to Polish customers’ preferences.

Strategy
E-commerce strategy
Traffic
Google Ads
Facebook Ads
Programmatic
Offline
Google Analytics
UX
Consulting

Subko&co client, Pierre Fabre product campaign of Avene line
Subko&co client, Pierre Fabre product campaign of A-Derma line
Subko&co client, Pierre Fabre product campaign of Klorane line
Subko&co client, Pierre Fabre product campaign of Furterer line

SOLUTION

We thoroughly analysed the Polish e-commerce beauty market and listed 77 UX recommendations for the new Pierre Fabre DermoCosme Shop. We prepared a launch campaign, complete with a versatile performance strategy and retention system.

Subko&co client, Pierre Fabre product campaign of Avene Cleanance line
Subko&co client, Pierre Fabre product campaign of Elancyl Slim Design line
Subko&co client, Pierre Fabre Dermo-Cosme Shop redesigned landing page

Subko&co client, Pierre Fabre product campaign banner of Elancyl Slim Design line

We used affiliation and performance tools as well as newsletters and landing pages to create a funnel, leading customers straight to the purchase.

Our campaigns have built a high level of trust with customers, driven a high number of direct traffic and increased the number of returning customers.

We have managed to achieve a high ROAS through regular optimisation and AB tests performed on our campaigns.

Mother's Day by Pierre Fabre landing page

EFFECTS

We have equipped Pierre Fabre with a comprehensive marketing package that enabled them to effectively test the Polish market. We have also managed to achievemore than 450% ROAS on our search and shopping campaigns.

Subko&co client, Pierre Fabre product campaign banners of Galenic face care and Furterer hair product lines
We commissioned subko&co to provide us with a benchmark study of the Polish ecommerce market and UX consulting for the eCommerce project Pierre Fabre Dermo‑Cosmetics. subko&co provided us with a comprehensive research that outperformed our initial expectations, the level of information was extremely detailed and helped us clearly in order to prepare eCommerce in Poland (legal, finance, 3PL services, data privacy). We were definitely very satisfied with their work and I strongly recommend subko&co for any local or international brands which want to deploy eCommerce activities in Poland. We are now working with them on a marketing strategy for our e-shop. We appreciate their professionalism, dedication and fresh ideas.
Grégory RAGOT
Global eCommerce Director
Pierre Fabre Dermo‑Cosmetics
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