Pierre Fabre launched their first e-commerce shop in Korea, but the project that worked well in the Korean market had to be adjusted to Polish customers’ preferences.
We thoroughly analysed the Polish e-commerce beauty market and listed 77 UX recommendations for the new Pierre Fabre DermoCosme Shop. We prepared a launch campaign, complete with a versatile performance strategy and retention system.
We used affiliation and performance tools as well as newsletters and landing pages to create a funnel, leading customers straight to the purchase.
Our campaigns have built a high level of trust with customers, driven a high number of direct traffic and increased the number of returning customers.
We have managed to achieve a high ROAS through regular optimisation and AB tests performed on our campaigns.
We have equipped Pierre Fabre with a comprehensive marketing package that enabled them to effectively test the Polish market. We have also managed to achievemore than 450% ROAS on our search and shopping campaigns.