A cashback app is a good way to retain a customer.
But convincing them to install and use the app is a different kettle of fish. Especially when the financial mechanics of the loyalty program are the first of their kind in the Polish market.
A picture is worth a thousand words and a video is worth a thousand pictures. That’s why we created a stylish video ad and a landing page, inviting the audience to join the world of Westfield – full of fashion, fun and benefits for loyal customers. Subsequently, we adapted the existing campaign to match the communication of other shopping malls that Unibail Rodamco Westfield manages in Poland.
The client was provided with comprehensive communication support that considerably improved the reception and raised awareness of the product.