UNIBAIL-RODAMCO-WESTFIELD

Explaining the perks of a loyalty program to a shopping mall customers

CHALLENGE

A cashback app is a good way to retain a customer.
But convincing them to install and use the app is a different kettle of fish. Especially when the financial mechanics of the loyalty program are the first of their kind in the Polish market.

Strategy
Campaign idea
Design
Landing Page
Content
Video production

3 galleries
3 landing pages
3 videos

Galeria Mokotów, Westfield Arkadia and Wroclavia shopping centres logos
Loyalty program landing pages of Galeria Mokotów, Westfield Arkadia and Wroclawia shopping centres

SOLUTION

A picture is worth a thousand words and a video is worth a thousand pictures. That’s why we created a stylish video ad and a landing page, inviting the audience to join the world of Westfield – full of fashion, fun and benefits for loyal customers. Subsequently, we adapted the existing campaign to match the communication of other shopping malls that Unibail Rodamco Westfield manages in Poland.

Galeria Mokotów cashback mobile app
Wroclavia cashback mobile app
Westfields Arkadia cashback mobile app

EFFECTS

The client was provided with comprehensive communication support that considerably improved the reception and raised awareness of the product.