Subko&co client, Auchan.pl, home delivery campaign - shopping basket as a truck

AUCHAN

Introducing a large supermarket chain into the world of e‑commerce

CHALLENGE

The past years have brought a rapid switch from offline to online in retail. Catching up with the changes and quickly building trust for online grocery shopping was a matter of staying afloat for large retailers.

Strategy
E-commerce strategy
Traffic
Google Ads
Facebook Ads
Programmatic
Offline
Google Analytics
Design
Creatives
Performance banners
UX
Consulting

SOLUTION

Hand in hand with our client, we built a new communication strategy for Auchan, focused on the benefits of their delivery service and online shopping.

Subko&co client, Auchan.pl, slogans being a part of communication strategy
Subko&co client, Auchan.pl, slogans being a part of communication strategy

We designed and managed their new online and offline presence, starting from the first online services like click-and-collect, to full-blown e‑commerce.

Subko&co client, Auchan.pl, online shop logo
Subko&co client, Auchan.pl, assortment categories being a part of online shop layout

We are responsible for preparing and executing the brand’s performance strategy. This included launching extensive Google Shopping campaigns with a dedicated Brand CSS, Performance Max campaigns and creating custom attribution models. Last but not least, we shared our expertise in the fields of UX, CRM and web analytics with Auchan.

multiple creatives
for the e‑commerce
launch campaign

Subko&co client, Auchan.pl, home delivery campaign - shopping basket, wooden box and refrigerator as a truck
Subko&co client, Auchan.pl, banner with shopping basket as a truck being a part of home delivery campaign in Katowice
Subko&co client, Auchan.pl, banner informing on free gifts being added to every order as a part of home delivery campaign
Subko&co client, Auchan.pl, banner with shopping basket as a truck informing on same day delivery being a part of mobile home delivery campaign in Kraków

simple visuals
clear message
optimised
performance campaigns

Subko&co client, Auchan.pl social media communication being a part of home delivery campaign in Poznań

EFFECTS

The project is growing dynamically month by month, onboarding masses of new Polish customers onto e‑commerce shopping and marking a new chapter in the business model of Auchan in their almost 30‑years presence in Poland.

Example of Subko&co client, Auchan.pl, outdoor campaign on the underground passage in Poznań
Example of Subko&co client, Auchan.pl, outdoor campaign outdoor campaign on a bus stop in Katowice
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