Subko&co client home delivery campaign

AUCHAN

Introducing a large supermarket chain into the world of e‑commerce

CHALLENGE

The past years have brought a rapid switch from offline to online in retail. Catching up with the changes and quickly building trust for online grocery shopping was a matter of staying afloat for large retailers.

Strategy
E-commerce strategy
Traffic
Google Ads
Facebook Ads
Programmatic
Offline
Google Analytics
Design
Creatives
Performance banners
UX
Consulting

SOLUTION

Hand in hand with our client, we built a new communication strategy for Auchan, focused on the benefits of their delivery service and online shopping.

the e-commerce campaign for Auchan
the e-commerce campaign for Auchan

We designed and managed their new online and offline presence, starting from the first online services like click-and-collect, to full-blown e‑commerce.

Subko&co client online shop logo
the e-commerce campaign for Auchan

We are responsible for preparing and executing the brand’s performance strategy. This included launching extensive Google Shopping campaigns with a dedicated Brand CSS, Performance Max campaigns and creating custom attribution models. Last but not least, we shared our expertise in the fields of UX, CRM and web analytics with Auchan.

multiple creatives
for the e‑commerce
launch campaign

Subko&co client home delivery campaign
Subko&co client banner with shopping basket as a part of home delivery campaign in Katowice
Subko&co client banner as a part of home delivery campaign
Subko&co client banner as a part of mobile home delivery campaign in Kraków

simple visuals
clear message
optimised
performance campaigns

Subko&co client social media communication as part of home delivery campaign in Poznań

EFFECTS

The project is growing dynamically month by month, onboarding masses of new Polish customers onto e‑commerce shopping and marking a new chapter in the business model of Auchan in their almost 30‑years presence in Poland.

Example of Subko&co client outdoor campaign on the underground passage in Poznań
Example of Subko&co client outdoor campaign outdoor campaign on a bus stop in Katowice