6 Google marketing tools explained
While the vast and ever-expanding universe of Google’s marketing tools may seem somewhat overwhelming at first, once you get the feel for all of them, you’ll be doing yourself and your business a huge favor. By knowing what to focus on, we’ll help you to sort out the main components of each, one by one and in a way that is approachable.
You need it to make practical sense for your company’s everyday and long-term goals. We’re here for you, to explain what these tools do exactly and what they’re for. Most importantly, we will outline how they can give you a more well-rounded and solid base for any of your online marketing strategies.
Google Trends: Be inspired and enlightened by the search terms that matter most to your target audience
As fascinating as it is to simply and casually view in itself, peering through the unique, powerful looking glass that is Google Trends is truly an eye-opening experience. It’s a smart move for building your marketing plan around what people’s current interests, based on their search keywords, are in your community and beyond, even on a worldwide scale. Fears and the changes that come with those can also be tracked, for example with the coronavirus. The number of Americans seeking homeschooling information has spiked over this summer, while searches about distance education have steadily increased, as children prepare for returning to school in the autumn. This data is crucial for those in related industries, to use for making future business decisions.
Google Analytics: Get acquainted with the all-seeing eye and tireless workhorse of the search engine
Let Google Analytics be the one to give you an in-depth look at the visitors to your website, revealing such background information as their location, search terms used, demographics, page views, length of stay, and beyond. Use their platform as an easy addition to your own, from their more basic, free option to an extremely detailed and advanced version. With e-commerce sites, this knowledge can expand into customers’ shopping habits regarding your products or services, along with their order history and correlated trends.
Google AdSense: Earn money with specially targeted advertisements placed throughout your own website
If you’re going to have someone running ads for you, it may as well be the star of search. This extremely popular service will regularly set different types of ads on your site, which can be displayed simultaneously. Some, known as responsive ads, are based on the content of your pages and require minimal input. These can also adjust to the visitor’s viewing requirements, making them more easily seen. Banner or image advertisements are another offering, used for separate marketing initiatives. These can be custom-made to highlight very specific content, stick to certain design or size preferences, or comply with guidelines set by the advertiser. Both ad styles can be beneficial in their own ways, depending on the client’s company needs and industry.
Google Search Console: Make the world’s largest search engine work seamlessly in your favor
The ability to take control of your web traffic is a powerful skill to possess, and one that’s fully within your reach. Formerly known as Google Webmaster Tools, or GWT, this console puts you in the driver’s seat of not only monitoring all of your search-related activity, but also in leveraging that knowledge to your advantage. Start by ensuring that each of your individual pages are being seen and crawled properly by Googlebot, and fixing any that are not, based on corresponding feedback. Tighten up security via reports on suspicious activity, while checking that your site is not itself being blocked anywhere. These search tools offer a long laundry list of assets to the user, but perhaps most famously is the keyword tracking. Find out how people found your web pages, and you’ll gain endless insight for moving forward with your marketing efforts.
Google Data Studio: Watch your website’s data come to life through lively marketing templates, interesting graphs and colorful charts
Who said that looking at data had to be a boring and lifeless affair? With Google Data Studio, they turn that notion upside down, while keeping it easy to access your information for creating detailed visualizations with. Make them do the heavy lifting, and simply connect any of the Google Marketing Platform products directly to the Data Studio. Uploading from Google Cloud Storage, or syncing up with several non-Google locations is also possible. Sharing these reports with coworkers and getting their input is a highlight of the interface, encouraging collaboration without the fuss. For those brand new to data reporting, resources for beginners are available, as well as clear product introductions for anyone just new to this particular tool.
Google Tag Manager: Organize your tags in a way that doesn’t get in the way of everyday site activity
Using Google’s own tag management system, you are basically able to better keep track of your tracking bugs, but not only that. Tags can be optimized so as to not slow your page load times down, and organized in a way that streamlines otherwise repetitive or time-consuming processes. Minimizing the chore of constant changes in your code is one of this product’s biggest benefits, with triggers, variables, and other custom setups all manageable from within the platform. Starting with a container or a set of containers, these will hold any of the coding you may want to use or import, and are always viewable from the dashboard. The simplified and clean approach of this system makes it one of the very best tag managing options on the market, for even those with less experience in the area.