Good news that you might have missed in 2020

In two days we’ll be celebrating one of the most-awaited ends of the year ever. Grim 2020 is over and hopefully better days are coming. But 2020 was not all that bad and many companies rose to the challenges of this annus horibilis, creating meaningful and humane campaigns. For the sake of a good start into 2021, let’s remind some of the socially responsible corporate moves, some small gestures and big campaigns that made the world a better place – even if just for a short while.

1.  IKEA published their meatballs recipe

To make quarantine more livable and to soothe their fans’ separation anxiety, IKEA published their well-guarded meatballs recipe. As they say – the way to customers’ hearts is through their stomachs.

2. McDonalds supported Burger King

Two of the most known fast food frienemies joined their forces in a project that transcended divisions. Across their social media, both chains urged their customers to buy at the competition’s as well as to order deliveries from small independent restaurants, to save the business from the inevitable crisis.

Burger King McDonalds

3. Braille Bricks by Lego

Lego has prepared an educational toolkit and is distributing it free of charge to institutions taking care of visually impaired children. We love the brilliance in simplicity – when you think of it, Lego blocks have a lot in common with Braille alphabet and this was a project that was asking to happen!

Braille bricks


4. What’s your name campaign by Starbucks

“Starbucks welcomes you, whoever you are and whomever you want to be”. This approach is a theme of Starbucks UK campaign, that supports transgender and gender diverse people – letting them be who they really feel they are.


5. OBI shun fireworks for New Year’s Eve to protect animals and environment

A home improvement supermarket chain for the second year in a row decided not to sell fireworks for the New Years eve, as they cause distress to both wild animals and pets. Not everybody is happy about it and there is some criticism in the social media comments, but OBI stay faithful to their values.


6. Microsoft pledges to “undo” its lifetime CO2 emissions.

It’s no secret that IT companies are among the biggest culprits when it comes to using energy and resources. We have ten times more global IP traffic now, compared to 2010 and the capacity of global data center storage is 25 times bigger. It means that a lot of energy is needed to sustain it. By 2030 Microsoft is going to make its CO2 emissions carbon negative. It’s the next step on Microsoft’s way to become more sustainable after going carbon neutral in 2012.

Microsoft carbon emissions

7. Starbucks is tying the executives’ compensation with company’s diversity goals

Starbucks wants to fill a minimum of 30% of their positions with BIPOC people (Black, Indigenous, People of Color) by 2025. After an incident that happened few years back in Philadelphia, when two black men waiting for a friend in Starbucks were arrested, the chain closed their cafes for a day to give an anti-bias training to their employees. Since then diversity has been an even more important value in Starbucks’ policy. It’s not yet clear how exactly the management compensation is going to be linked to reaching their diversity goals.

Starbucks black employee

It’s easy to overlook the good news, when the bad ones dominate the headlines. Better days are coming – Economist Henrik Muller in latest Der Spiegel creates a vision of a decade of prosperity, roaring twenties, following the 2020 crisis, and International Monetary Fund confirms that 2021 will be a year of uneven, albeit rapid recovery. We hope we managed to pour some hope for the bright (and near) future to your hearts!