Creating your marketing strategy may seem to be an overwhelming task at first. You stare at a blank page in your Google Docs and you have no idea where to start from. Determining the purchase behaviour of your customers may be a great starting point. We make buying decisions based on many conscious and subconscious […]

4 types of consumer behaviour in marketing

Drawing potential clients in from different directions can be a very hit or miss task, if you aren’t careful and deliberate enough with it. Digital marketing is the most important step to take in the realm of inbound lead generation. Ensuring the people who are being referred to your website were looking for what you […]

Inbound Lead Generation: Attracting the right people, the right way

Hello! Nice to meet you! Getting to know each other is a crucial part of cooperation between the boutique agency and the client. During our first meeting or call we will ask you a couple of questions that will help us prepare a strategy for you. And to be honest – these are the questions […]

Creating a marketing brief for a boutique agency – 8 questions we will ask (and you should ask yourself too)