Sometimes it’s just better to start from scratch. Redesigning the entire website of Gula was a complex task in which we needed to rely on our experience, knowledge and visual taste. And, of course, our workflow!
After starting with designing and coding wireframes, we then spent many hours sketching the perfect look – both for desktop and mobile.
As most of the traffic on the website is from smartphones and tablets, we created a clear, trendy, mobile-friendly layout.
The landing page and the subpages were rearranged so that the shopping path is unified and in compliance with the latest trends in UX.
We asked our fellow studio to arrange a lifestyle and packshot photo shoots. The snaps were used later on the new website.