AdWords Customizers

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By Artur Bala on October 10th In Google AdWords

Google has introduced a brief preview of what it calls to be ‘the Tools for the Power User’. The feature is called ‘Ad Customizers’ and is now rolling…

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Facebook Atlas

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By Artur Bala on October 3rd In Uncategorized

Facebook is rolling out Atlas, the ad platform it purchased from Microsoft last year. At Subko&Co what interests us the most is what could be the potential possibilities…

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Facebook Power Retargeting

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By Artur Bala on In Retargeting

Retargeting helps the advertisers to maintain the interest for the product and remind the customer about the potential purchase. However, it possesses several drawbacks which have to be…

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Google Universal Analytics

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By Artur Bala on August 15th In Google Analytics

Available for implementation in the beta version since March, 2013, Google Universal Analytics has been proclaimed revolutionary and even more helpful tool to collect data about the users’ behaviour…

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Travelling with iBeacons

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By Artur Bala on August 13th In Proximity marketing

Have you ever thought what other aspects of life can iBeacons affect? Surely they’re an excellent personal shopping companion, but are there any other activities that may be…

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